What we shipped in 2026
A monthly release log of major product work — written from what we announced, documented, and actually put in customers’ hands.
- Sep 2026
September 2026 — Sep 2026
Sales Launch is the product
The 5-minute path from sign-up to a live agent is now a product. September also expanded prospecting, Studio Recommendations on web flows, and the public MCP/REST surface — including opt-in customer writes and inbox send.
- Sales Launch goes live. Scan a site, review generated agents, add credits, and go live in under five minutes. The Hyperlaunch promise is no longer a roadmap item.
- Web-flow Recommendations and generated web flows. Studio can now recommend and generate web-flow changes the same way it already improved LinkedIn message flows.
- Prospecting 2.0. Nordic public-registry search, scoring, and tighter prospect-list workflows sit next to Contacts and Smart Leads.
- MCP and REST v2, with opt-in writes. Customer keys stay read-only by default and now cover contacts, lists, Studio catalog, inbox, analytics, and crawl status. Check Allow limited writes to update contacts, tags, and lists, and to send a text inbox reply. Publish, live toggle, deletes, and campaign send stay off customer keys.
- Credits and Inbox entitlements. Starter credit bundles were tuned, and Inbox access follows messaging entitlements so teams only see what their plan can run.
Blogs
Guides
- Aug 2026
August 2026 — Aug 2026
Credits, crawl, and conversions
Billing and credits reached production, Company assets got a public crawl playbook, and paid-ad conversion tracking landed as a first-class guide.
- Credits and billing in production. Stripe checkout, top-ups, the 14-day Starter trial, and credit enforcement (hold agents when fuel runs out) are live under Settings → Billing.
- Richer Commercial Profiles. Crawl extra about/product/commercial URLs so generated agents stop sounding generic after the first homepage scan.
- Ad conversion tracking. Studio Head Tags plus conversion callbacks send outcomes to Meta, Google Ads (including Performance Max), and LinkedIn.
- Studio as its own app. SMOC Studio now deploys on its own URL so review and publish no longer share the Console shell.
- Tracked links on LinkedIn. smoc.li short links tie DM and InMail clicks back to the conversation that sent them.
Guides
- Jul 2026
July 2026 — Jul 2026
Self-serve launch path
Sales Launch (Launch Mission) shipped as a guided wizard: crawl the site, generate the first agent, start a Starter trial, and hand off to the dashboard. Public how-tos followed in August.
- Sales Launch wizard. New companies no longer start on a blank canvas. The wizard crawls the homepage, builds a website agent, and offers optional LinkedIn steps.
- Faster Company assets. Parallel crawl and extraction, a simpler Company assets UI, and manual edits for fields the crawl missed.
- Credit gating on the dashboard. Plan changes with proration, billing warnings, and go-live blocked when credits are short.
- Jun 2026
June 2026 — Jun 2026
MCP and LinkedIn in Studio
SMOC became something AI clients can actually call. LinkedIn message flows moved from runtime-only into Studio, with operations dashboards for the sequences you publish.
- Read-only MCP on the public API. Point Claude, Cursor, or any MCP client at https://v2.api.smoc.ai/mcp with a company-scoped key from Settings → Integrations → MCP.
- Design LinkedIn message flows in Studio. DM graphs — delays, arms, and targeting — are authored and published in Studio the same way web flows already were.
- Message-flow operations. Funnel stages, connection progress, and contact-level reporting for outbound sequences.
Guides
- May 2026
May 2026 — May 2026
Message-flow runtime
LinkedIn sequences gained a real engine — delays, bandits, scheduling — while Inbox and Hyperlaunch kept moving toward the five-minute goal.
- LinkedIn message-flow engine. Delays, multi-armed bandit routing, and scheduling run outbound DMs instead of a static sequencer.
- Inbox depth. Thread menus, mark unread, and flow/prospect-list context so human takeovers stay attached to the agent that paused.
- Hyperlaunch, two-thirds there. Onboarding time dropped again. The May progress post is the midpoint between the April roadmap and the September launch.
Blogs
- Apr 2026
April 2026 — Apr 2026
Inbox, prospecting, and the 5 Minutes series
Console gained Inbox, prospect lists, and crawled Commercial Profiles. The 5 Minutes series started documenting the path to a five-minute first agent — including auto-improving agents and the architecture rebuild.
- Console Inbox for LinkedIn. Threads, compose/send, filters, and deep links from Contacts so replies no longer live only in LinkedIn.
- Prospect lists. Create, import, and filter contacts by prospect list instead of one flat directory.
- Commercial Profile in Company assets. Read-only crawled site context starts feeding generated agents.
- Hosted LinkedIn connect. Operators connect a sender account from Console without a side-channel setup.
- Agents that improve themselves. The April ship post introduced AI that recommends and applies agent improvements automatically.
Blogs
- The Roadmap: How We're Getting to 5 Minutes
- Launch AI that makes your agents better — automatically
- We rebuilt SMOC's architecture. The result is 100x.
- 5 Minutes 1: How we're building an AI company with its own AI
- The controversial truth about AI and developers
- The automation rule
- We sell SMOC with our own AI agents. Here are the actual numbers.
Guides
- Mar 2026
March 2026 — Mar 2026
Recommendations and analytics at production scale
Studio Recommendations moved from prototype to production, and daily flow KPIs made Console dashboards fast enough to run the week on.
- Studio Recommendations in production. Generate, review, apply, or reject flow improvements from the Studio Recommendations tab.
- Daily flow KPIs. Company-level rollups replaced ad-hoc report queries so Agents analytics and the dashboard stay current.
- Feb 2026
February 2026 — Feb 2026
Recommendations foundation
The first recommendation applier and a flows dashboard that merged analytics into the table operators already used.
- Recommendation applier. Early apply/reason workflow for suggested flow edits — the foundation for the March production tab.
- Flows dashboard. Analytics columns on the flows table, plus a company selector for multi-company operators.
- Jan 2026
January 2026 — Jan 2026
Studio authoring upgrades
Draft/publish versioning, embed and copy-link from Studio, and richer node types so flows can carry media and campaigns — not only text.
- Versions and draft/publish. Publish a snapshot, keep working on a draft, and restore an earlier flowchart from the Versions control.
- Embed and share from Studio. Copy a hosted link or embed snippet without leaving the canvas.
- Richer nodes. Image, video, HTML script, promo, and survey nodes joined the Studio palette, with head tags in flow settings.
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