What we shipped in 2026
A monthly release log of major product work — written from what we announced, documented, and actually put in customers’ hands.
- Oct 2026
October 2026 — Oct 2026
Lead Strategy and the loop closes
Lead Strategy (Beta) lands on the dashboard — set a lead goal and get a costed plan that draws on your channels, benchmarks, and constraints. Inbox now drafts the LinkedIn reply from the replies your team already sends, and has it waiting when you open the thread. October also closes the loop from the conversation out to HubSpot, reporting, ads, and the companies already on your contacts and web flows. Web and card leads become HubSpot contacts. Chosen HubSpot lists become prospect lists. Salesforce, Lime, and AiFlow sit on the same CRM plugin and are coming soon. Every company also gets prospect-company lists that fill from contacts and from IP-identified web flow visits, then update daily.
- Lead Strategy (Beta). Set a lead goal on the dashboard and get a plan to reach it. The system analyzes your channels, runs thousands of simulations, and recommends the most cost-effective mix of LinkedIn seats, ad spend, and outreach. A cost curve shows where leads get expensive. Pool health tracks your addressable market. When your data is thin, Lead Strategy falls back to SMOC benchmarks and industry averages. Check or uncheck tactics to adjust on the spot.
- More of the week on the stronger days. Connection requests, messages, and InMail stay inside the days and hours you set. More of that week goes to the scheduled days that get more accepts and replies. The other scheduled days still send, and the weekly total stays the same. Flows that are already running pick this up on their own.
- Best sending times. On the agent Breakdown report, Best sending times shows which weekday and which part of the day are working for connections, replies, and smart leads.
- Learned replies in Inbox. After your company has sent five replies from Inbox, a learned draft replaces the sentiment chips on a LinkedIn thread that needs an answer, a follow-up that is due, or a reminder that is due. It is ready when you open the thread. Names are filled in before the message reaches LinkedIn. A draft you edit teaches the next one. When the prospect has already closed the exchange, the card says No reply needed and you mark the thread done. You send every message. The writing guidance is revised once a week from the replies that worked.
- HubSpot contacts and lists. Connect HubSpot under Settings → Integrations. Salesforce, Lime, and AiFlow use the same plugin and are coming soon. With Sync smart leads on, a web or card lead form becomes a HubSpot contact, with a company when one can be told, first and last touch, ad click ids, and a note of the flow and the answers. A positive LinkedIn reply is written to that contact with lead status Connected, the LinkedIn profile, headline, and the reply. Lifecycle becomes Lead only when HubSpot has none yet. Those leads are not placed on a HubSpot list. Chosen HubSpot contact lists become imported prospect lists. Active lists refresh daily at 06:00 UTC while Target LinkedIn campaigns from CRM lists is on. LinkedIn lookup runs only for people who do not already have a profile.
- Autotarget lists beside imported lists. Autotarget lists use the same search, sort, filters, and pages as imported lists. Under the title you see the LinkedIn account, Classic or Sales Navigator, and the hourly refill rule. Hover or click the Autotarget badge to see the segment and its search dimensions.
- Prospect companies from contacts and web flows. Every company gets LinkedIn contact companies, Form contact companies, and Companies engaged on webflows. The contact lists fill from contacts that already have a company. Companies engaged on webflows fills from companies identified by IP on a web flow visit. They update daily at 06:00 UTC. Refresh runs that catch-up immediately. A company list shows the companies and the contacts already saved from them. The Console search box also finds prospect companies, along with contacts, employer companies, conversations, and agents. A LinkedIn contact adds the employer name. A form contact adds the company name from the web flow, and the website when the submit stored one. A public mailbox such as Gmail is not used as that website. A web flow visit adds the company identified from the visitor IP, including a name learned from the network when there is no website. Form-learned visits, internet providers, proxies, and public mailboxes such as Gmail are skipped. A company that already exists, including one from HubSpot, stays one row and can sit on several lists. Acme AS and Acme are the same company. Acme Group stays separate. One company can have several websites. The Name, Source, Domain, Org number, and Lists columns sort the full list. Select two or more companies and choose Merge to combine them. Copies already in the list stay until you merge them.
- Company search import. Legal endings such as Oy, Oyj, AS, and AB are removed before the LinkedIn company search. With a location selected, every relevant name match is included. Classic LinkedIn searches up to 1,000 people at a company. Sales Navigator searches up to 2,450. The status says how many companies reached that limit, which company is being matched or imported, and how many people have been added. A long LinkedIn rate limit pauses the import and resumes from the same company. A saved company list can run once, or keep watching so companies added later are imported. Companies already walked are left as they are. Sync company list runs that catch-up from the prospect list. A repeated website or the same name stays one company. A LinkedIn company match is reused, including a lookup that returned no company.
Blogs
Guides
FAQs
- When does Inbox show a learned reply?
- What if the prospect does not need a reply?
- Does Inbox send the learned reply for me?
- What is Lead Strategy?
- How does Lead Strategy calculate the plan?
- How do prospect companies stay up to date?
- What happens when a company import is waiting on LinkedIn?
- How do I search Console from the top bar?
- Sep 2026
September 2026 — Sep 2026
Sales Launch is the product
The 5-minute path from sign-up to a live agent is now a product. September also expanded prospecting, Studio Recommendations on web flows, card flows for landing pages, and the public MCP/REST surface — including opt-in customer writes and inbox send. Agents now keep learning after go-live: new ones start from what already works, and live ones improve without a monthly optimization cycle. LinkedIn connection requests and messages now go out during the part of the day that fits the hours already set on the flow.
- Sales Launch goes live. Scan a site, review generated agents, add credits, and go live in under five minutes. The Hyperlaunch promise is no longer a roadmap item.
- Agents that keep learning after go-live. Live agents now improve from the conversations they are having, and new agents start from patterns that already work across the network. The share of conversations that become leads can grow week to week — without a monthly optimization meeting.
- LinkedIn sends timed through the day. Connection requests and messages now go out during the part of the day that fits the hours already set on the flow. The daily limit still sends by the end of that window. On the agent report, Best sending times shows which part of the day is working for connections, replies, and smart leads.
- Card flows for landing pages. Create a card flow beside chat and message. Compose starts from Contact us form; chat flows keep the lead-gen, quiz, and guide templates. The public page steps forward at /cards, with rich text, a theme color, or an image above, beside, or below the card, and a progress bar in the card. iframe mode embeds the card alone.
- Web-flow Recommendations and generated web flows. Studio can now recommend and generate web-flow changes the same way it already improved LinkedIn message flows.
- Prospecting 2.0. Nordic public-registry search, scoring, and tighter prospect-list workflows sit next to Contacts and Smart Leads.
- MCP and REST v2, with opt-in writes. Customer keys stay read-only by default and now cover contacts, lists, Studio catalog, inbox, analytics, and crawl status. Check Allow limited writes to update contacts, tags, and lists, and to send a text inbox reply. Publish, live toggle, deletes, and campaign send stay off customer keys.
- Credits and Inbox entitlements. Starter credit bundles were tuned, and Inbox access follows messaging entitlements so teams only see what their plan can run.
- Meta, Google, LinkedIn, and ChatGPT ads in Console (Beta). Invoiced companies can connect ad accounts in Settings → Integrations. Meta, Google, and LinkedIn use OAuth. ChatGPT ads uses an Ads API key. When the account allows it, SMOC creates the pixel and the events contents_viewed, lead_created, and custom smoc_link_click. Consented server-side conversions upload from published web flows, and hourly spend overlays on Agents.
Blogs
- Card flows: a landing page that steps forward
- Superpowers - 3: We're Teaching Meta, Google and LinkedIn What a Good Lead Actually Is.
- Superpowers - 2: Your Agent Gets Better Every Single Week — Without You Lifting a Finger.
- Superpowers - 1: Your Media Agency Costs €3,500 a Month. Here's What We're Building Instead.
- 5 Minutes 11: We're Live. The 5-Minute Promise Is Now a Product.
- SMOC is now an API: MCP, REST, and opt-in writes
Guides
- Aug 2026
August 2026 — Aug 2026
Credits, crawl, and conversions
Billing and credits reached production, Company assets got a public crawl playbook, and paid-ad conversion tracking landed as a first-class guide.
- Credits and billing in production. Stripe checkout, top-ups, the 14-day Starter trial, and credit enforcement (hold agents when fuel runs out) are live under Settings → Billing.
- Richer Commercial Profiles. Crawl extra about/product/commercial URLs so generated agents stop sounding generic after the first homepage scan.
- Ad conversion tracking. Studio Head Tags plus conversion callbacks send outcomes to Meta, Google Ads (including Performance Max), and LinkedIn.
- Studio as its own app. SMOC Studio now deploys on its own URL so review and publish no longer share the Console shell.
- Tracked links on LinkedIn. smoc.li short links tie DM and InMail clicks back to the conversation that sent them.
Guides
- Jul 2026
July 2026 — Jul 2026
Self-serve launch path
Sales Launch (Launch Mission) shipped as a guided wizard: crawl the site, generate the first agent, start a Starter trial, and hand off to the dashboard. Public how-tos followed in August.
- Sales Launch wizard. New companies no longer start on a blank canvas. The wizard crawls the homepage, builds a website agent, and offers optional LinkedIn steps.
- Faster Company assets. Parallel crawl and extraction, a simpler Company assets UI, and manual edits for fields the crawl missed.
- Credit gating on the dashboard. Plan changes with proration, billing warnings, and go-live blocked when credits are short.
- Jun 2026
June 2026 — Jun 2026
MCP and LinkedIn in Studio
SMOC became something AI clients can actually call. LinkedIn message flows moved from runtime-only into Studio, with operations dashboards for the sequences you publish.
- Read-only MCP on the public API. Point Claude, Cursor, or any MCP client at https://api.smoc.ai/mcp with a company-scoped key from Settings → Integrations → MCP.
- Design LinkedIn message flows in Studio. DM graphs — delays, arms, and targeting — are authored and published in Studio the same way web flows already were.
- Message-flow operations. Funnel stages, connection progress, and contact-level reporting for outbound sequences.
Guides
- May 2026
May 2026 — May 2026
Message-flow runtime
LinkedIn sequences gained a real engine — delays, bandits, scheduling — while Inbox and Hyperlaunch kept moving toward the five-minute goal.
- LinkedIn message-flow engine. Delays, multi-armed bandit routing, and scheduling run outbound DMs instead of a static sequencer.
- Inbox depth. Thread menus, mark unread, and flow/prospect-list context so human takeovers stay attached to the agent that paused.
- Hyperlaunch, two-thirds there. Onboarding time dropped again. The May progress post is the midpoint between the April roadmap and the September launch.
Blogs
- Apr 2026
April 2026 — Apr 2026
Inbox, prospecting, and the 5 Minutes series
Console gained Inbox, prospect lists, and crawled Commercial Profiles. The 5 Minutes series started documenting the path to a five-minute first agent — including auto-improving agents and the architecture rebuild.
- Console Inbox for LinkedIn. Threads, compose/send, filters, and deep links from Contacts so replies no longer live only in LinkedIn.
- Prospect lists. Create, import, and filter contacts by prospect list instead of one flat directory.
- Commercial Profile in Company assets. Read-only crawled site context starts feeding generated agents.
- Hosted LinkedIn connect. Operators connect a sender account from Console without a side-channel setup.
- Agents that improve themselves. The April ship post introduced AI that recommends and applies agent improvements automatically.
Blogs
- The Roadmap: How We're Getting to 5 Minutes
- Launch AI that makes your agents better — automatically
- We rebuilt SMOC's architecture. The result is 100x.
- 5 Minutes 1: How we're building an AI company with its own AI
- The controversial truth about AI and developers
- The automation rule
- We sell SMOC with our own AI agents. Here are the actual numbers.
Guides
- Mar 2026
March 2026 — Mar 2026
Recommendations and analytics at production scale
Studio Recommendations moved from prototype to production, and daily flow KPIs made Console dashboards fast enough to run the week on.
- Studio Recommendations in production. Generate, review, apply, or reject flow improvements from the Studio Recommendations tab.
- Daily flow KPIs. Company-level rollups replaced ad-hoc report queries so Agents analytics and the dashboard stay current.
- Feb 2026
February 2026 — Feb 2026
Recommendations foundation
The first recommendation applier and a flows dashboard that merged analytics into the table operators already used.
- Recommendation applier. Early apply/reason workflow for suggested flow edits — the foundation for the March production tab.
- Flows dashboard. Analytics columns on the flows table, plus a company selector for multi-company operators.
- Jan 2026
January 2026 — Jan 2026
Studio authoring upgrades
Draft/publish versioning, embed and copy-link from Studio, and richer node types so flows can carry media and campaigns — not only text.
- Versions and draft/publish. Publish a snapshot, keep working on a draft, and restore an earlier flowchart from the Versions control.
- Embed and share from Studio. Copy a hosted link or embed snippet without leaving the canvas.
- Richer nodes. Image, video, HTML script, promo, and survey nodes joined the Studio palette, with head tags in flow settings.
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