About us — you are in good hands
Our story, team, mission, and how we work with customers. Want to talk? Use Contact in the header.
Our story is about giving brands control of their data and AI—and sales outcomes that compound.
SMOC was founded from experience inside a ruthless digital marketing market. We saw how brands pay more for attention while conversion lags, especially as discovery shifts and paid channels carry more of the load.
We want to change that: give you control of your data and AI by plugging in proactive agents that turn attention into pipeline—with conversion that holds up in the real world.
A team that does what it takes for you to succeed
We bring serious depth on AI, engineering, and commercial delivery—so initiatives ship, learn, and scale instead of stalling in slides.
Our founder and CEO Kristoffer Kvam has spent more than two decades across marketing, data, and AI with a strong blend of technical and commercial leadership.
Our CTO and co-founder Aslak Hellesøy has decades in international software, including founding companies and widely used open source projects.
Our mission is meaningful, high-impact customer interactions
We want every touchpoint to feel intentional for your customers—and valuable for your brand. Our agents and flows are built to be proactive and guided, not a generic typing exercise, so interactions convert and are remembered.
That philosophy is why we invest in flows, creative, and orchestration across channels instead of bolting a chat window on at the end.
Our vision: sell more to more people, automatically
Define your offer, your best-fit customers, and the channels that matter—then let SMOC agents run the heavy lifting 24/7.
We focus your team on the hottest opportunities: unique demand, hyper-personalized context, and handoffs that land cleanly in CRM so deals close faster.
How we work with you
Plan & production
We align on goals, audiences, and assets; connect data and channels; produce flows and creative with your team.
Test
Go live on your channels with conservative spend, monitor quality, and tune agents and targeting.
Scale
Increase investment as lead quality holds, with ongoing optimization toward your CAC and revenue targets.
Norwegian uses SMOC to increase awareness and engagement for our loyalty program, Norwegian Reward. We have seen excellent results using the technology in our digital channels, such as 93% interaction rate!.
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