Frequently asked questions
How do I style my flow?
1) User Interface Styling
Customize the core look and feel of messages and buttons:
- Typography: choose the global font family.
- Button colors: background, text, hover background, and hover text.
- Button animations: select a default animation style.
- Glow colors: set primary/secondary/accent glow colors when animated styles are enabled.
- Message colors: bot text and bot message background.
- Visitor message colors: visitor text and visitor message background.
- Image assets: set bot avatar and visitor avatar.
2) Background Styling
Control the page background for the flow:
- Background type: none, image, solid color, or gradient.
- Image background: upload/reset background image and choose fit mode (cover/contain).
- Color background: choose a solid background color.
- Gradient background: configure gradient start and end colors.
3) Header and Brand Styling
Adjust header and branding presentation:
- Header background color
- Transparent mode (transparent header/background)
- Iframe mode
- Logo image upload/reset
4) Social and Share Styling
Set how the flow appears when shared:
- Social title
- Social description
- Social sharing image
- Custom head tags
5) Extra Presentation Controls
Additional settings that affect experience/presentation:
- Conversation speed (message delay presets)
- Localization defaults (forced language/default country)
How can I change the URL of a SMOC Flow landing page?
A SMOC flow URL is structured like:
https://go2.smoc.ai/<company_key>/<flow_key>/<variant_key>
You can change parts of it as follows:
1) Change flow_key and variant_key (in Studio)
- Open the flow in SMOC Studio.
- Go to Settings -> Name.
- Update:
- Flow Key (this is the flow_key)
- Variant Key (this is the variant_key)
- Click Save.
2) Change company_key
- company_key is tied to your company/operator identifier, not the flow itself.
- It is not changed in Flow Studio Name settings.
- If you need to change it, do it from the relevant company-level settings/process and plan a migration (all existing public links/embeds may need updating).
3) Important impact
Changing URL keys can break old shared links, ads, emails, and embeds unless redirects are in place.
So update all distributed links after key changes.
How to Set and Change the Settings for a Specific Flow?
To set and change settings for a specific flow, open the flow in SMOC Studio, then click Settings.
Current settings are organized by sections (not “General / View Alternatives / Rewards” anymore).
1) Core Flow Settings
Name
- Set:
- Flow Key
- Variant Key
- This controls the flow URL path.
- Click Save name after changes.
Flow Status
- Set flow as Active or Inactive.
- Publish after changing this so it takes effect live.
Conversation Speed
- Choose message delay mode:
- Slower
- Normal
- Faster
- Dynamic
Localization
- Configure:
- Forced Language (optional)
- Default Country (optional)
Notifications
- Set Notification Email for flow notifications/leads.
2) Embed and Link Settings
Open flow (top bar dropdown)
- Open in new tab
- Copy link
- Copy embed code
Embed section in Settings
- View Embed Code
- View Flow URL
- Toggle Iframe Mode (recommended when embedded in iframe)
3) Tracking / Scripts
Head Tags
- Add custom head HTML (for example GTM, analytics scripts, meta tags).
- This replaces the old “GTM Code” field approach.
4) Editor Preferences
Editor
- Toggle Always show hover elements for easier node/edge editing in Studio.
5) Styling
Flow appearance is configured in the styling sections (fonts, buttons, colors, backgrounds, logo, social share title/description/image, etc.), then published.
6) About Rewards
There is no standalone “Rewards settings” section in flow settings like before.
Rewards are configured through promo/reward nodes and elements inside the flow itself.
What are good benchmark values for SMOC KPIs?
Benchmarks for SMOC metrics such as interaction rates, lead rates, completion rates, and click rates depend on the distribution channel and the flow’s purpose. Below is a summary of typical benchmarks:
Key Insights:
- - Quizzes vs. Lead Captures: Quizzes typically see higher interaction rates as they require less user commitment than lead capture flows.
- - Distribution Channel Matters: Metrics vary by how the flow is distributed:
- -- Web Page CTA: Often has steady engagement due to existing visitor interest.
- -- Email Link: Benefits from personalized communication and familiarity.
- -- Digital Ad Link: Typically lower engagement as it relies on external traffic.
How can I create and configure different flow elements in SMOC?
The Flow Editor in SMOC Studio is where you create and configure your flow elements. Click the + on a path/handle, choose a node type, then edit that node in the right-side editor panel.
Core Flow Elements
1. Text
Add a Text node for regular messages.
- Write your content directly in the editor.
- Use rich text formatting (for example bold and styled text).
- Save/close to keep it in the flow.
2. Image
Add an Image node to show a picture.
- Paste an image URL, or upload an image from your device.
- Preview and update the image in the editor panel.
3. Survey Question
Add a Survey Question node to collect responses.
- Add the question text.
- Add answer buttons (each button becomes a selectable answer).
- Reorder, edit, remove, or restore answers in the element editor.
- Configure survey answer layout (for example stacked/packed).
4. Promo
Add a Promo node, then choose a promo type.
Available promo types include:
- Visit Promo
- Visit & Action Promo
- Display Campaign
- Video Visit Promo
- Video Visit & Action Promo
- Video Display Campaign
- Referral Promo
Example of Visit & Action Promo
5. Link Message
Add a Link Message node to send users to a URL.
- Set Link text (what users see).
- Set Link URL (destination).
- Optionally enable Open Graph for preview-card style links.
6. User Form
Add a User Form node to collect lead/contact data.
- Add fields such as first name, last name, email, phone, and more.
- Reorder and adjust form fields in the editor.
7. HTML Script
Add an HTML Script node (previously called iFrame).
- Paste your HTML/embed/script content in the node editor.
- Use this for embedded external widgets/content.
8. Video
Add a Video node for video content.
- Paste a supported video URL.
- Configure accompanying text/elements if needed.
9. Flow Decision
Add a Flow Decision node for expression-based branching.
- Create one or more decision arms.
- Define expressions per arm to control routing.
10. AI
Add an AI node (multi-armed bandit) to distribute traffic across paths automatically.
- Add arms/paths.
- Connect each arm to downstream nodes.
11. Custom Message (Beta)
Add a Custom Message node when you need more flexible element combinations.
- Combine multiple element types in one node.
- Configure each element from the same editor panel.
How can I add different paths and buttons in the SMOC Studio?
You can add buttons directly inside a node (for example in a Survey Question node), or create a Link Message node for URL redirects.
- Open or create the node you want to edit.
- Click Add element in the editor panel.
- Choose button if you want selectable answer buttons.
- Enter the button label in the Survey answer / button text field.
If you want to send users to a URL:
- Create a Link Message node.
- Fill in Link URL.
- Set the visible label in Link text.
- (Optional) enable Open Graph if you want a preview card instead of a simple link.
Structuring Different Paths
Paths let you build straight flows, branches, and loops based on user interaction.
Single Direction Paths
A single direction path keeps the flow consistent regardless of user input.
- Use one outgoing connection from the node to the next node.
Decision Tree Paths
A decision tree branches based on selected answers.
- Create a Survey Question node with multiple answer buttons.
- In the canvas, use the outgoing handles at the bottom of the node (one per answer).
- Click the + under a specific handle to create and connect the next node for that answer.
- Repeat for each answer to build separate branches.
What is a SMOC credit?
A credit is the single unit you spend on outcomes across the funnel. Different outcomes cost different numbers of credits — on list pricing, an interaction costs 0.29 cr, an intent response 1.49 cr, a messaging response 3.99 cr, and a smart lead 29 cr. Each plan includes a monthly credit bundle and applies a progressive discount on those credit costs, so higher tiers stretch every credit further.
How many credits does each plan include?
See the pricing section for details.
What happens if I run out of credits?
You can top up credits at any time during the month — flows keep running, no surprise overages. If you hit your ceiling regularly, moving up a plan is usually the cheaper path: each tier adds a bigger bundle and a deeper discount on every outcome (30% on Starter, 40% on Growth, 50% on Professional, 60% on Expand).
Do you offer discounts for annual subscriptions?
Yes — annual billing is 20% cheaper than monthly across every paid tier (Free stays free, Enterprise is custom). Use the Monthly / Annual toggle above the plans to see the annual price in your chosen currency. The annual discount is separate from, and stacks on top of, the per-tier unit discount.
How does the ad management fee work?
On Growth, Professional, and Expand we operate your paid media as a managed service — budget, creative production, launch, and ongoing optimization. The fee is charged as a percentage of the media spend you run through us: 20% on Growth, 15% on Professional, and 12% on Expand. Free and Starter don't include managed ads; Enterprise pricing is negotiated. The fee is separate from credits — credits cover the AI outcomes, the percentage covers the managed service.
Can I change my plan later?
Yes. Upgrade or downgrade any time from your workspace settings — upgrades take effect immediately with a prorated charge for the remainder of the billing period, and downgrades apply at the start of the next cycle so you don't lose credits you've already paid for. Enterprise customers can also resize credit bundles, unit pricing, and languages directly through their account team.
What payment methods do you accept?
All major credit cards (Visa, Mastercard, Amex) for self-serve plans — Free, Starter, and Growth. For Professional, Expand, and Enterprise we also support invoicing with 30-day net terms in USD, EUR, NOK, SEK, or DKK. Bank transfer (SEPA/ACH) is available on request for annual contracts.
How can I integrate Google Tag Manager (GTM) with SMOC flows and landing pages?
To integrate Google Tag Manager (GTM) with your SMOC flow (and pages using the same theme settings), follow these steps:
Prerequisites:
- Create your flow in SMOC Studio.
- Set up a GTM container in Google Tag Manager.
- Have your GTM snippets ready (container ID format: GTM-XXXXXXX).
Steps to Add GTM:
- Open your flow in SMOC Studio.
- Go to Settings.
- Open Head Tags (or Custom Head Tags).
- Paste your GTM <script> snippet (and <noscript> iframe if needed) into HTML Head Tags.
- Click Publish to push the changes live.
Important:
SMOC currently uses a Head Tags HTML field, not a dedicated “GTM CODE” input.
So instead of entering only GTM-XXXXXX, you should paste the full GTM code snippet(s).
Result:
Your published flow/page will include the GTM code in the page head, so tags, analytics, and pixels configured in GTM can run.
How can I use SMOC landing pages for campaigns across multiple channels?
SMOC landing pages can be distributed across email, SMS, messaging apps, social, and paid ads.
1. Prerequisites
- Create and configure your flow in SMOC Studio.
- Have access to your target channels.
2. Get the landing page link
- Open the flow in SMOC Studio.
- Click Publish.
- Open the Open flow dropdown.
- Click Copy link.
3. Distribute across channels
- Email: newsletters, lifecycle flows, service emails.
- SMS / Messaging: campaign sends, reminders, re-engagement.
- Social Media: posts, stories, profile links, CTA buttons.
- Paid Ads: use as destination URL.
- Post-purchase flows: feedback, referral, upsell, promotions.
4. Tracking links
- Add campaign query parameters to the copied link.
- Use consistent naming conventions across channels.
How can I integrate SMOC flows into my iOS or Android app?
You can integrate a SMOC flow into your iOS or Android app by loading the flow URL in a native web view.
1. Prerequisites
- Build and publish your flow in SMOC Studio.
- Have access to your app codebase.
2. Get the flow link
- Open your flow in SMOC Studio.
- Click Publish (or republish after updates).
- Open the Open flow dropdown.
- Click Copy link.
3. Integrate in your app
- iOS: use WKWebView (not UIWebView).
- Android: use WebView.
- Load the copied flow link in the web view and keep JavaScript enabled.
4. Note
- If your team needs embed markup for web contexts, use Open flow → Copy embed code.
How can I integrate SMOC flows into my website?
You can integrate SMOC flows into your website either by embedding with iframe code or by linking directly to the flow URL.
1. Prerequisites
- Create and configure your flow in SMOC Studio.
- Have access to your website/CMS where you can add custom HTML.
2. Get the embed code (current Studio flow)
- Open your flow in SMOC Studio.
- Click Publish (or republish after updates).
- Open the Open flow dropdown.
- Click Copy embed code.
(If you want a direct URL instead, use Open flow -> Copy link.)
3. Embed on your website
- Open your website editor and go to the section where the flow should appear.
- Paste the copied iframe code into a custom HTML/code block.
- Save and publish your website changes.
4. Iframe display optimization (recommended)
- In Studio, go to Settings -> Embed.
- Enable Iframe Mode when the flow is used inside an iframe.
- Republish the flow after changing this setting.
5. Optional URL parameter
- iframe_mode=true can be added to the flow URL to hide the regular header for embedded contexts.
How can I integrate SMOC flows into my digital sales channels?
SMOC.AI offers seamless integration into various digital channels, including web pages, newsletters, email, apps, digital ads, social media (SoMe), and QR codes, allowing you to enhance every part of your customer journey. Setting up an integration is quick and can be done in just minutes.
There are two primary integration methods:
SMOC Landing Pages:
- This is the fastest option, ideal for channels like newsletters, email, digital ads, SoMe, and QR codes.
- A SMOC landing page can be set live in minutes, making it perfect for campaigns and quick deployment.
iFrame Integration:
- Use an iframe to embed the flow directly into your web page or app.
- This approach is also suitable for use cases covered by landing pages and allows for a more seamless integration into your website/app.
Visit smoc.ai/eguides to access step by step guides and "how-to" resources for SMOC integrations, including iframe setups for web pages and apps.