Combine gamified conversations with predictive AI to drive growth, loyalty and data collection
Our solution lets brands set up online conversations to contextually connect with their audience, from both online and offline traffic sources. But, we know the struggle of grabbing attention these days...
That’s why our solution offers rewards to those who choose to engage with brands in these conversations. A little incentive brands can use to create a more valuable customer journey.
Finally, we are also a data collection platform. With conversations comes insight. More specifically, we interpret the audience's interactions. This becomes available as first party data in a brand’s user account, building a stronger customer profile. Helpful, in all business areas - especially with the loss of third party cookies.
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for organizations using rewards. Source: Incentive Research Foundation.
Of people engaged in a conversation with a brand ends up converting. Imagine 100 people visiting a generic site, vs. 100 people entering a 1:1 SMOC Flow.Source: Charles
when optimising advertising for attention, than optimising on viewability. Source: Amplified intelligence.
if they could get answers over messaging. Source: LivePerson.
with gamification, in metrics including unique views, page views, community activities and time on site. Source: M2 Research.
No, SMOC.AI is a marketing software that helps your business cut through advertising noise by offering rewards in return for attention and valuable data, in a media landscape where third party cookies have gone stale.
We might look like a chatbot, but only because we use interactive and gamified conversations to drive actions, gather data (with consent), and reward your target group thereafter. We call this engagement format a “SMOC Reward flow”.
SMOC Reward flows are meant to give life to or replace static landing pages with a more up-to-date, interactive and easy solution.
Depending on the target group, one might enter SMOC Reward flow from a social ad, email newsletter, SMS campaign or through your brand’s own, organic channels. Alternatively, you can embed SMOC in your website or apps using an iFrame.
SMOC Reward flows are built to reach to a variety of goals in you marketing mix: Gather first party data, motivate sign ups, acquire hot leads, drive conversions, obtain customer insight, re-activate sleeping customers, boost loyalty in loyalty clubs, send referrals, execute social competitions, to name a few. All while building brand awareness.
SMOC Reward flows motivate users to engage in different brand building actions, and in return they’ll receive rewards. Examples are: answering a question or survey, watching a video, downloading your app, visiting a specific URL, referring your product or brand to a friend, and leaving their (consented) contact information.
You decide which actions trigger what types of rewards (if any at all). We either tailor your rewards to fit your own product or service (say, free trial, voucher, gift bag, counseling session), or offer rewards from our partner network (donations, universal gift cards, etc.).
SMOC.AI is already used by a variety of companies, like car subscription vendors, electric utility, retail, food and beverage, telecom, insurance, fintech, NGOs, and membership organizations.
Yes it does! All of the relevant data related to rewards, promos and customers is available on our REST API, so you can easily leverage the data gathered with SMOC.AI where you see it fit. Furthermore, we also provide a Zapier integration, to make it even easier for you to track the customer journey with SMOC involved.
