How can I integrate Google Tag Manager (GTM) with SMOC flows and landing pages?

To integrate Google Tag Manager (GTM) with your SMOC flow (and pages using the same theme settings), follow these steps:

Prerequisites:

• Create your flow in SMOC Studio.
• Set up a GTM container in Google Tag Manager.
• Have your GTM snippets ready (container ID format: GTM-XXXXXXX).

Steps to Add GTM:

• Open your flow in SMOC Studio.
• Go to Settings.
• Open Head Tags (or Custom Head Tags).
• Paste your GTM <script> snippet (and <noscript> iframe if needed) into HTML Head Tags.
• Click Publish to push the changes live.

Important:
SMOC currently uses a Head Tags HTML field, not a dedicated “GTM CODE” input.
So instead of entering only GTM-XXXXXX, you should paste the full GTM code snippet(s).

Result:
Your published flow/page will include the GTM code in the page head, so tags, analytics, and pixels configured in GTM can run.

To fire Meta, Google Ads, and LinkedIn conversions from conversation steps (not only from GTM), see Track conversions for Meta, Google Ads, and LinkedIn and How do I send conversions to Meta, Google Ads, and LinkedIn?.