How do I send conversions to Meta, Google Ads, and LinkedIn?

If the company is invoiced, connect the ad account in Console → Settings → Integrations. SMOC then sends interaction, lead, and Smart Click from the published web flow. Keep Head Tags for PageView, and turn off Google and LinkedIn step callbacks once that platform is connected. The Head Tags steps below are the fallback when you have not connected.

Head Tags fallback

• In Studio go to Settings → Head Tags and paste the Meta Pixel, Google Ads gtag (including the gtag.js loader), and LinkedIn Insight Tag, plus functions such as report_conversion_interaction().
• On the node for that funnel step, add Custom HTML with an empty image that calls the function: <img src="" onerror="report_conversion_interaction()">. An empty src fails to load, so onerror runs the callback.
• Map interaction to Meta ViewContent / a Google conversion / a LinkedIn conversion ID; map lead capture to Meta Lead and the lead conversion actions. Performance Max and LinkedIn conversion ads should optimize on the lead action, with interaction as an earlier signal.

Full snippets: Track conversions for Meta, Google Ads, and LinkedIn.

Also: Integrations — paid ads · Head Tags in Studio · Google Tag Manager.