How do I send conversions to Google Ads and Performance Max?

Create one Google Ads conversion action per funnel step, paste gtag (including the gtag.js loader) in Head Tags, and call gtag('event', 'conversion', { send_to: 'AW-…/LABEL' }) from the matching Custom HTML node. Performance Max needs those actions to bid — typically Lead as primary, interaction as a secondary signal. Set the asset-group final URL to the SMOC Flow URL with UTMs.

Guide: Track conversions for Meta, Google Ads, and LinkedIn · Integrations · GTM in Head Tags.