How do I add dynamic content to messages?

Message text uses ICU-style templates such as {country_name} or {var, select, A {…} other {…}}. The same variable catalog as Expressions is available, written without the ${…=} wrapper.

Survey selects should reference answer ids. Nest select statements when you need layered personalization. Missing contact fields become empty. Use an ICU fallback when a value might be missing, for example {linkedin_company, fallback, company {your team}}. {linkedin_company} is the LinkedIn profile company; {company} is the contact-record company — they are not the same.

Examples: Creating dynamic content in text messages.