How do prospect lists differ from Contacts?

Contacts is the full searchable directory of people who interacted with your agents—leads, customers, and related statuses.

Prospect lists are enrollment pools for LinkedIn message flows. You build imported lists under Prospecting (LinkedIn search, public registry search, CSV, Sales Navigator, or HubSpot), then assign them on a message flow’s Targeting settings. Autotarget lists are filled by LinkedIn message flows and share the same search, sort, filters, and pages. Hover or click the Autotarget badge to see the segment and its search dimensions. Enrich missing linkedin only looks up people who do not already have a profile, and it stays inactive when nobody is missing one. HubSpot lists you save become imported lists. Active lists refresh daily at 06:00 UTC while Target LinkedIn campaigns from CRM lists is on. With Sync smart leads on, a lead form from a web flow or a card flow becomes a HubSpot contact, matched by email and then phone, with a company, first and last touch, ad click ids, and a note of the flow and the answers. A positive message-flow reply is matched the same way, then by LinkedIn URL, and gets lifecycle Lead and lead status Connected plus the profile, headline, and reply. Those leads are not added to a HubSpot list.

See also: Getting the most out of your contact list.

Guide: Connect SMOC to HubSpot.