In 5 minutes, a customer can have their first AI sales agent live. We're not there yet – but we're closer than ever, and I'm going to show you the entire journey.
This is Season 1 of a new series I'm calling "5 Minutes" – our goal of enabling any customer to launch their first AI sales agent in under 5 minutes.
This Easter we shipped a completely new admin console, and just before that a new Agent Studio built on an entirely new platform running on Cloudflare. Cleaning up the stack is something every technology company has to do regularly to stay competitive – what's fascinating is how it happened this time.
Most of the code on the new console was written by me in a week, using coding agents in Claude and Cursor, in parallel with everything else a founder deals with: sales, customer success, fundraising, finance, team management and admin. That might sound like a lot – and it is – but it's genuinely possible today because AI as a co-worker multiplies what you can get done.
And this isn't just my experience. I've been using AI actively for a while now, and the difference just over the last 6 months has been dramatic. It's accelerating.
Over the next 3 months I'll be documenting the journey we're on: automating everything we do, so that a customer – starting from nothing more than a website or some content – can begin generating leads across LinkedIn, Meta, Google, Snap, TikTok, ChatGPT, email and their own website in 5 minutes.
A couple of times a week I'll share what's actually happening from the inside. Curious what operations really look like inside an AI company that builds itself with its own tools?
Read all entries in the series here: 5 minutes series.
