What is a SMOC credit?

A credit is the single unit you spend on outcomes across the funnel. Different outcomes cost different numbers of credits — on list pricing, an interaction costs 0.29 cr, an intent response 1.49 cr, a messaging response 3.99 cr, and a smart lead 29 cr. Each plan includes a monthly credit bundle and applies a progressive discount on those credit costs, so higher tiers stretch every credit further.