What is Lead Strategy?
Category: Dashboard
Lead Strategy is a planning tool on the Dashboard that helps you reach your lead goals. Set a target, and it analyzes your channels — LinkedIn outreach, paid ads (Meta, Google, LinkedIn, and ChatGPT), and organic traffic — then recommends the most cost-effective mix of tactics to close the gap. ChatGPT ads stays on the board before the company has its own spend, using a cold-start cost below Google and LinkedIn and above Meta.
The interface shows a cost curve (where leads get expensive), pool health (your addressable market), and a checklist of tactics you can accept or adjust. Check or uncheck strategies to see the plan recalculate.