How does Lead Strategy calculate the plan?

Lead Strategy runs thousands of simulations testing different combinations of tactics — adding LinkedIn seats, adjusting ad spend, launching campaigns. It then ranks results by cost-per-lead so the most efficient options surface first.

When your channels have historical data, it learns from your actual conversion rates, reply rates, and cost patterns. When data is thin — a new channel or a fresh account — it falls back to SMOC's aggregated benchmarks and industry averages.

The plan respects real constraints: available LinkedIn accounts, budget caps, market size (TAM), and ramp-up time for new channels. Uncheck any tactic, and the remaining plan recalculates instantly.