What are good benchmark values for SMOC KPIs?

Benchmarks for SMOC metrics such as interaction rates, lead rates, completion rates, and click rates depend on the distribution channel and the flow’s purpose. Below is a summary of typical benchmarks:

Key Insights:

• - Quizzes vs. Lead Captures: Quizzes typically see higher interaction rates as they require less user commitment than lead capture flows.
• - Distribution Channel Matters: Metrics vary by how the flow is distributed:
  • -- Web Page CTA: Often has steady engagement due to existing visitor interest.
  • -- Email Link: Benefits from personalized communication and familiarity.
  • -- Digital Ad Link: Typically lower engagement as it relies on external traffic.