Background
At SMOC.AI, we believe the best way to prove our technology is to use it ourselves. In this campaign, we combined Google and Meta ads with SMOC.AI conversational agents to turn traffic into qualified sales leads.
Challenge
Ad spend is often wasted on clicks that don’t convert into real business opportunities. Our goal was to demonstrate:
- Which channels generate the most qualified leads.
- How conversational AI boosts conversion efficiency.
- That sales revenue can be directly tied to smarter funnel management.
Solution
We launched a multi-channel campaign:
- Google Ads (Performance Max) drove high-volume traffic.
- Meta Ads (Facebook & Instagram) targeted engaged audiences.
- SMOC.AI Conversational Flows automatically captured, qualified, and converted ad traffic into leads.
Example ad above.
Results
Conversion to Leads by Source
- Google Ads: 3,697 sessions → 14 leads (~0.4% conversion).
- Facebook Ads: 299 sessions → 5 leads (~1.7% conversion).
- Instagram Ads: 206 sessions → 3 leads (~1.5% conversion).
- Direct traffic: 143 sessions → 3 leads (~2.1% conversion).
📊 Lead Conversion Efficiency per Source
- Google = high volume, lower efficiency.
- Facebook & Instagram = fewer sessions, but stronger conversion.
- Direct = small base, but top efficiency.
AI Flow Engagement
Across all sources, SMOC.AI managed:
- 4,422 sessions
- 25 qualified leads
- 30–39% interaction rates on paid channels
- Avg. flow durations of 30–45s, showing real engagement.
Sales & ROI
- Revenue generated: 100,000+ NOK annualized.
- Ad spend: ~15,836 NOK total.
- Payback: For every 1 NOK spent, SMOC.AI delivered 6+ NOK back in sales.
- CAC (customer )
Key Takeaways
- Efficiency wins: Facebook & Instagram converted traffic into leads more efficiently than Google in this case.
- AI drives depth: Users engaged in flows long enough to become qualified leads.
- Revenue impact: A 6x return on ad spend proves that AI-powered lead capture directly improves profitability.
Conclusion
This campaign demonstrated that ad clicks alone don’t create revenue — but AI-driven conversion does. By running on its own platform, SMOC.AI turned paid traffic into qualified leads and delivered a clear, measurable sales return.
Next steps is to continue tuning the ad model and launch it in multiple countries. We will follow up with a new case study