About Mitt Dekkhotell
Mitt Dekkhotell is a leading provider of tire storage and tire change services in Norway, with locations across the country. Ahead of the busy spring season for tire changes, the company faced a critical challenge: quickly finding and hiring temporary seasonal workers for all its locations.
They reached out to us for help solving this in an efficient and modern way
– and the results were excellent.
Challenges
Mitt Dekkhotell faced three main challenges:
• A need to hire a large number of qualified temporary workers within a short period of time.
• A desire to avoid manual screening of applications and ineffective job postings.
• A need to quickly assess candidates’ availability, experience, and practical skills.
Solution
With the help of SMOC.AI, we set up a targeted, automated recruitment AI flow that:
- Asked candidates relevant questions about experience, location, availability, and driver’s license.
- It was distributed through paid Meta ads (Facebook and Instagram), targeting young job seekers in relevant geographic areas in multiple countries.
- Automatically pre-qualified applicants, followed by manual sorting to fit each location’s needs.
This approach made it both easier and faster for potential candidates to apply
– and for Mitt Dekkhotell to manage the large volume of applications.
By implementing an AI-driven recruitment flow from SMOC.AI in our recruitment process, we achieved a far more efficient and targeted approach to seasonal hiring. The solution made it easier to identify and assess relevant candidates in a short amount of time, and serves as a great example of how digital tools can simplify complex HR processes.
— Mitt Dekkhotell
Results
- Almost 400 candidates were identified within four weeks.
- Applicant data was automatically structured and exported for seamless processing in the company’s HR system.
Conclusion
By combining targeted digital advertising with an interactive and automated question flow, Mitt Dekkhotell was able to meet its seasonal staffing needs at record speed—without overloading the HR team. The solution proved that modern tools and smart advertising can make seasonal recruitment both easier and more efficient.
