How did Norwegian get a 65% higher conversion rate on Mastercard orders, compared to the previous campaign?

Group 4547 (2)

Long story short? They used SMOC.AI's engagement software, and a quiz to catch the attention of customers. Scroll down to learn more.
Group 4547 (2)

Website

Norwegian.no

Industry

Airline

Location

Oslo, Norway

Systems

MS Dynamics

Use case

Educate about "Cash Points" and Mastercard

Target

Use a quiz to tell customers about "Cash Points", and the benefits of using their Mastercard

Digital channel

Newsletter

Reward

The winner of the competition receives 1000 "Cash Points"
HubSpot Video

The company

Norwegian is Norway's largest airline and was founded in 1993. It is the fourth largest low-cost carrier in Europe and in 2022 they were awarded "Northern Europe's best low-cost company" by Skytrax.

Besides flying people all over the world, Norwegian also has a Mastercard service. Using Norwegians Mastercard will give their customers "Cash Points", which they can use on their next travel.

This cooperation with SMOC.AI was about educating on "Cash Points", and getting more of their customers to order their Mastercard.

The solution

Norwegian wanted to educate their customers in Norway, Sweden, Denmark, and Finland about their Mastercard service but wanted to do it more funnily and engagingly. A quiz developed by SMOC.AI's engagement software proved to be an effective approach.

The quiz included different questions surrounding how much money Norwegian people in general spend on stuff. How much they spend on travel, Christmas gifts, food, and so on. The answers to these questions would show how much "Cash Points" the customer would have earned if they had bought this stuff with Norwegians Mastercard.

An average family using Norwegians Mastercard to pay for their travels would mean 402 "Cash Points" earned a year. This is enough for a round trip to Spain. Examples like this would show to grab the customer's attention and make them continue thequiz.
“Norwegian uses SMOC to increase awareness and engagement for our loyalty program, Norwegian Reward. ”

May Haukedahl
VP Loyalty & Partnerships
May NY  2

The results

This campaign proved to be very successful, and Norwegian experienced a 65% higher conversion rate compared to previous campaigns. This result shows us that the quiz caught the customer's attention, and it also kept them engaged.

Results from the campaign also show us that this quiz brought Norwegian a huge amount of traffic. 268.884 people started this quiz, and 71% finished the whole thing.

These are reallygood numbers, and we can also see that the quiz kept the customers engaged because the average time they spent on the quiz was 186 seconds.

Norwegian used a SMOC.AI developed quiz to get their customers engaged, and this truly isone of the new methods companies can use to boost their digital marketing strategy.
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"SMOC.AI has showed a new and better way to run online campaigns. We saw that there were many opportunities and and a huge potensial, in combination with our strategy"

Henrik Haug

Chief of Digital Development