How did Bohus’ rewarded competition get a 96% interaction rate, where 88% of the interactions resulted in competition sign-ups?

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It’s because of SMOC.AI´s engagement software of course. How did we make it happen? Keep reading and you will know our little secret.
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Website

Bohus.no

Industry

Furniture chain

Location

Oslo, Norway

Systems

Voyado

Use case

Attract new costumers

Target

Boost engagement and brand awareness

Digital channel

Newsletter and social platforms

Reward

Competition with reward
HubSpot Video

The company

With 63 stores all over Norway, are Bohus Norway´s largest furniture and interior chain. Where they offer a wide selection of furniture and specialize in quality furniture with good prices. Bohus also has the country’s most efficient and sustainable logistics solution. Their focus is to be customer’s first choice when renewing their homes. We have furniture and interiors for everyone, in all phases and life situations. We are for “the thousand homes” - Bohus

Solution

Bohus ran a competition where they informed their customers about Bohus’ new line collaboration with Halvor Brekke. They wanted to give the customers information about the new product, as well as collect information about the customers’ habits, as well as what type of furniture they are looking for next. By learning more and answering questions, the customers could win an impressive prize of furniture worth 50.000NOK. The competition was shared through their newsletters, and by QR codes in their physical stores.

Results

The campaign had an interaction rate of impressively 96%, and 88% of the interacting customers completed the competition. Over 40.000 people ended up participating in the competition, and Bohus was very impressed with the results. The average interaction time for this competition was 2 minutes and 16 seconds, which is a high engagement. This is truly the next step in digital marketing.

“It was easier to reach out to customers with SMOC."


This is our way to grab attention and use our engaging platform to help you reach new heights in your customer satisfaction. Want to learn more about SMOC.AI?Book a demo with us!
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Henrik Haug

Chief of Digital Development
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