How did Bertel O. Steen educate their customers about their company, while having a Christmas competition that captured the interest of over 22.000 people?

Group 4555
Keep reading to learn how they used SMOC.AI flows to do it.
Group 4555



Association for car owners


Oslo, Norway



Use case

An advent calendar


Engage their customers trough an advent calendar

Digital channel

Ads in social media (FB/IG)


2000 NOK gift card from Gifted
HubSpot Video

The company

Bertel O. Steen AS is one of Norway’s largest service and trading companies and was founded in 1901. The company is divided into three main segments, cars, other businesses, and real estate. They are mostly known as a car dealership, and they sell brands like Mercedes-Benz, Kia, smart, Peugeot, DS Automobiles, Citroën, and Opel.

Bertel O. Steen is a forward-thinking company always looking for new digital solutions. That is why they wanted to use a SMOC quiz for their advent calendar, to create more engagement and attention.


To make this advent calendar attract more engagement, they used SMOC to develop four different flows, one for each Sunday in advent. One for each quiz and the quizzes consisted of questions surrounding Bertel O. Steen as a company and the brands they sell. At the end of each quiz, you were allowed to enter a competition, where the prize was a 2000 kroner gift card. How many different brands of cars they sell is an example of one of the questions from the quiz.

To participate in the competition, the customer had to finish the quiz, and then sign up. The flow was designed to keep the customer engaged, and to make as many people as possible sign up for the competition.


The results from this campaign were positive, and Bertel O. Steen could tell us that it was entertaining to try the SMOC flow for the first time. Over 22.000 people completed the quizzes, and 8005 signed up for the competitions.

Bertel O. Steen experienced good traffic on their webpage during the Christmas calendar campaign, and using the SMOC flows shows companies that it is possible to reward and educate your customers at the same time.
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Agria experienced that 63% completed the conversation

"SMOC.AI has showed a new and better way to run online campaigns. We saw that there were many opportunities and and a huge potensial, in combination with our strategy"

Henrik Haug

Chief of Digital Development